Why Choose Custom?

THE BENEFITS OF A TIMELESS SARTORIAL TRADITION. INDIVIDUAL STYLE AND COMFORT. UNSURPASSED FIT. TODAY, MORE AND MORE MEN ARE CHOOSING CUSTOM.

BY WILLIAM KISSEL

Quite simply… The best thing about custom is that it’s made just for you.

The modern suit as we know it was born in mid-19th century England. A style of men’s clothing evolved that interwove influences from the landed gentry, the military, surgeons, sports and the Industrial Revolution. Ever since, gentlemen the world over have sought to perfect it. A custom suit is not only the ultimate expression of a man’s individual taste and style; it also allows superior comfort and, of course, fit. Custom clothing has increasingly grown in popularity in recent years. Our forebears would be envious of the fabric, model and detailing options available today!

CHANGE AS LITTLE AS YOU WANT… If you’re a 40 Regular and you just want a slightly different colored fabric. CHANGE AS MUCH AS YOU WANT… If you’re difficult to fit and want a flannel double-breasted suit with aubergine lining, patch pockets, horn buttons and two pairs of pants.

FABRIC
Material options include wools of varying weights and weaves, cashmeres, flannels, linens, cottons and highly technical new performance fibers. Add to that a dizzying array of patterns, pinstripes and color shades and you can create something that is truly your own.

Undeniably, the greatest draw of custom is the extraordinary variety of choices available in fabric. While stores can only buy and hang a limited amount of ready-to-wear options, the fabric selection in custom is in the thousands!

MODEL
Jacket length, pant cut, button stance, lapel width, vents, pleats, pocket style, cuffs… these are some of the many style features you can customize. Some of the design decisions you will get to make and enjoy are:

JACKET
• Model: Traditional or a
new slimmer silhouette?
• Single-breasted vs. doublebreasted
• Button stance: 2 or 3? How high?
• Lapels: How wide? Notched?
• Pocket style
• Vent style
• Jacket length
• Sleeve: Length? Working buttons?

PANT
• Pleated or fl at-front?
• Cuff or no cuff ?
• Length: where to break?
• Leg opening: how slim or wide?

LINING
From solid to paisley and subtle to wacky, a custom lining gives you the opportunity to add a splash of color or a surprise that can be your own little secret.

BUTTONS
Down the front or at your wrists? Two or three, gold or silver, blue or bone? Buttons are another fun way to make a suit uniquely yours.

COMMON MYTHS ABOUT CUSTOM

Custom is only for the difficult to fit.  While custom tailoring ensures men of every body type the best possible fit, custom is every bit as sought-after by men who can readily wear off-the-rack clothing. They choose it for the signature look they can create as well as for the extensive fabric selection.

Custom takes forever.  Not at all. Once an experienced tailor has taken and recorded all of your measurements, they are stored just for you. You simply pick out your details and your suit should be ready in 2 to 6 weeks.

Custom is cost prohibitive.  With the rising popularity of custom clothing, designers are stocking larger libraries of fabric and details and are equipped with several made-to-measure models as starting points. This has brought down costs. You no longer have to be a CEO (or royalty) to wear it!

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